A managed entry to market is now, more than ever, recognised as essential to the ultimate success of a new product launch.

Time invested in preparing the market for launch of a new product will ensure a more rapid uptake and remove many of the potential barriers prior to a direct sales effort being deployed.

The non-promotional nature of this work requires sensitive handling and strict adherence to the ABPI Code of Practice.

We have extensive experience of deploying teams of credible, professional and highly articulate healthcare professionals throughout the UK to access key customer groups on a peer-to-peer basis in line with clients pre-launch strategies.

Previous projects we have completed include:

• Implementation of Medical Education Programmes
• Implementation of Market Development Programmes
• Carrying out Advanced Notification
• Customer mapping
• Key Opinion Leader Development and mobilisation

If you’d like to know more please get in touch info@pharmapoint.co.uk