PharmaPoint is a company that provides peer-to-peer sales solutions to the pharmaceutical and biotechnology industries in the UK.

What is a peer-to-peer sales solution?

Put simply, it is one healthcare professional (Doctor, Pharmacist or Nurse) conveying sales messages and/or non-promotional information to their peers.

PharmaPoint peer-to-peer solutions can augment the activities of an existing sales force or promotional effort. It can prepare a market for a new product launch or it can be deployed on an issues management basis.

PharmaPoint draws on the recruitment expertise of IHS, one of the UK’s leading pharmaceutical sales recruiters, and the pharmaceutical sales, marketing and medical expertise of its founders.